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Poll Pennsylvanians 50 will play a major role in the November election / Public News Service

A new poll for AARP Pennsylvania found that candidates should focus on issues crucial to voters 50 and older ahead of the November election.

The influential voting bloc makes up more than half of the state’s electorate, and 85% told pollsters they are “extremely motivated” to cast their ballots.

Bill Johnston-Walsh, state director of AARP Pennsylvania, said voters 50 and older will be critical in determining who wins in November.

“Voters age 50 and older are the largest voting bloc in Pennsylvania and nationwide,” Johnston-Walsh explains. “They consistently show up to the polls and we expect this year to be no different.”

Johnston-Walsh added that older voters made up 55% of all Pennsylvania voters in the 2020 election, and in the 2022 midterm elections they made up 62% of the state’s voters. He noted that they expect these numbers to grow ahead of this year’s general election.

Bob Ward of the polling firm Fabrizio Ward said voters over 50 prioritize economic issues and will support candidates who protect Social Security and support caregivers.

“Looking at it from an electoral perspective, it’s not surprising that older voters are more likely to vote for the candidates who say they will ensure workers get the Social Security benefits they paid for,” Ward noted. “The big picture among voters 50+ is that economic issues are of paramount importance.”

Jeffrey Liszt, partner at Impact Research, said Pennsylvania voters, particularly 31% of those ages 50 to 64, have a high percentage of family care responsibilities and are expressing concerns about service delivery.

“More than 40% of these caregivers spend more than 20 hours a week caring for a loved one, which is why it is such an important topic for them,” Liszt explains. “That’s why more than three-quarters of over-50s say they will reward candidates who provide more support to informal caregivers.”

A significant proportion of older voters, 63%, also expressed concerns about their personal financial circumstances, citing rising costs of food and utilities as reasons for financial strain.

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